Case Study: World First achieves stronger brand awareness in China with TransPerfect Digital

World First boosts clicks 653% in 18 months with TransPerfect

World First, a finance company entering the Chinese market for the first time, faced the challenge of increasing its brand awareness there. To address this, they engaged vendor TransPerfect and its TransPerfect Digital service to improve their online presence.

TransPerfect implemented a paid search strategy on Baidu, which they later expanded to include Baidu Brand Zone and Baidu Hong Media, as well as other search engines. This strategy maximized performance, resulting in a 653% increase in clicks over 18 months and generating 1,000 conversions per month on Baidu for World First.

World First