Case Study: United Airlines achieves global multilingual customer engagement with TransPerfect’s GlobalLink

United Airlines reaches new heights with TransPerfect’s GlobalLink® technology

United Airlines, which flies to more than 100 countries, faced complex multilingual content needs that were critical to customer experience. To centralize and manage content across departments, languages, and regions, United selected TransPerfect and its GlobalLink® translation management tool.

TransPerfect implemented GlobalLink to streamline translation workflows and localize sales and marketing collateral, customer care resources, in‑flight information, social media communications, and web assets. As a result, United can now communicate directly with international customers in their preferred language throughout the travel lifecycle, improving consistency and customer experience across operations in 100+ countries.

United Airlines