Case Study: Rogers Corporation reduces Chinese website bounce rate with TransPerfect GlobalLink Web

Transperfect’s onelink technology helps rogers corporation reduce chinese website bounce rate by 25%

Rogers Corporation, a global materials technology leader, needed a better way to manage multilingual website content for the Chinese market. With a lean marketing team and limited resources, the company wanted to reduce manual translation work, keep English and Chinese sites aligned, and improve website performance. TransPerfect helped address these challenges with its GlobalLink Web website localization solution.

TransPerfect implemented a customized GlobalLink Web workflow with automated scanning to identify updates and translation needs, along with analytics and search functionality tailored to each language version. The results were strong: Rogers Corporation saw a 6.92% increase in overall website usage, a 24.9% reduction in bounce rate, and a 28.9% decrease in exit rate. TransPerfect’s solution also streamlined updates and improved collaboration with the Chinese team.

Rogers Corporation