Case Study: BALR. achieves an 88% increase in transactions with TransPerfect’s OneLink

TransPerfect’s OneLink technology equips BALR. to boost online sales by 88%

BALR., an international luxury lifestyle brand focused on growth through localisation, needed a technology partner to enter emerging markets and scale without taxing internal teams. They engaged TransPerfect and its OneLink technology to support their “expansion through localisation” goals and provide fast, future-ready implementation.

TransPerfect implemented OneLink to translate BALR.’s website into four languages with a bespoke, low‑resource setup and easy in‑language updates. The TransPerfect solution delivered measurable impact: an 88% increase in transactions, a 75% lift in conversion rate, and a 21% reduction in bounce rate.

BALR

Thomas van Mastbergen

Head of Digital