Case Study: Haas Automation Doubles Website Localization Reach with TransPerfect

Transperfect partners with Haas to localize website in 26 languages

Haas Automation, a leading machine tool builder operating in more than 60 countries, needed a way to keep its website content consistent and up to date across a rapidly changing product line and expanding global footprint. Its existing localization process was slow, costly, and hard to manage across multiple backend systems and stakeholders, so Haas turned to TransPerfect and its GlobalLink localization management platform.

TransPerfect implemented GlobalLink integrated with Adobe Experience Manager, along with centralized translation memory, TransStudio on-page preview, and PMO analytics to streamline global localization. The result was a jump from 12 to 26 website languages, doubling locales since 2018, while significantly reducing time-to-market for new content and improving efficiency across Haas’s 170+ locations.

Haas Automation

Scott Rathburn

Director, Global Localization