Case Study: Procter & Gamble achieves 100M+ views and a unified 15‑language #LikeAGirl campaign with TransPerfect

TransPerfect helps Procter & Gamble’s Always empower the world to play #LikeAGirl

Procter & Gamble’s Always brand launched the #LikeAGirl campaign to boost girls’ confidence and encourage them to stay in sports, then faced the challenge of making that message resonate globally. P&G chose TransPerfect to handle translation and localization—adapting artwork, digital, and video assets into 15 languages while preserving a consistent creative message.

TransPerfect implemented multilingual adaptation across all campaign materials, ensuring a unified message around the world. Three weeks after launch the #LikeAGirl campaign had generated more than 100 million views and 1.5 billion impressions globally, demonstrating the impact of TransPerfect’s localization work.

Procter & Gamble