Case Study: Becca Cosmetics achieves global brand consistency by launching visual merchandising across 15 markets with TransPerfect

TransPerfect helps Becca Cosmetics launch worldwide visual merchandising program

Becca Cosmetics engaged TransPerfect to completely overhaul its visual merchandising program and ensure brand consistency across 15 markets. The challenge was translating highly creative content—five creative briefs that could be a customer’s first contact with the brand—into 15 languages on a very tight one-week deadline, with six rounds of instructions and frequent changes.

TransPerfect provided end-to-end creative localization and project management, handling six rounds of revisions and constant changes while delivering the translations ahead of schedule. The result was consistent visual merchandising across 15 markets—five creative briefs localized into 15 languages within the one-week window—earning praise from Becca for TransPerfect’s reliable, timely work.

Becca Cosmetics