Case Study: TIME for Kids achieves rapid, grade-appropriate Spanish web editions with TransPerfect

TIME for Kids - Customer Case Study

TIME for Kids, a subsidiary of AOL/TimeWarner that publishes two weekly student news magazines, wanted to launch a Spanish-language edition to reach Spanish-speaking children. TransPerfect was engaged to provide localization, translation and web engineering services. Challenges included weekend editorial development, a requirement to release Spanish within 24 hours of the English edition, preserving TIME’s editorial tone, and adapting language to be grade-appropriate for students in grades 2–6 and broadly accessible across Spanish dialects.

TransPerfect co-developed a Friday-to-Tuesday production workflow—two launch meetings, weekend translators supported by project managers, HTML conversion, and web engineer review and testing—delivering final HTML files to TIME for Kids on a predictable weekly schedule. The TransPerfect solution met TFK’s rapid-turnaround and quality requirements, enabled a timely, grade-appropriate Spanish web edition, and expanded the magazine’s reach to Spanish-speaking students.

TIME for Kids