Case Study: Therabody accelerates Theragun’s international launch with TransPerfect’s MediaNEXT localization platform

Therabody - Customer Case Study

Therabody partnered with TransPerfect to support the international launch of its Theragun massage gun and app. The company needed to localize more than 30 training and wellness videos into seven languages quickly and cost-effectively, while also involving distributors in each market to review subtitles before release. TransPerfect used its MediaNEXT cloud-based media localization platform, along with dubbing, subtitling, and graphics localization services, to help meet the challenge.

TransPerfect applied smart machine translation and post-editing to accelerate translation quality, and MediaNEXT’s Timed Text and Order Portals streamlined real-time distributor review, approval, and project tracking. As a result, TransPerfect delivered all videos within four weeks, with content reviewed and signed off, and achieved a 40% reduction in time to market.

Therabody