Case Study: Starwood Hotels & Resorts achieves rapid, brand-consistent multilingual website localization with TransPerfect

Starwood Hotels & Resorts - Customer Case Study

Starwood Hotels & Resorts, a global leader with more than 750 properties and brands such as Le Meridien, Sheraton, St. Regis, Westin and W Hotels, needed to localize its website into French, German, Japanese and Spanish while preserving each brand’s distinct voice. Facing thousands of words in a dynamic authoring process, twice-weekly submissions from 100+ contributors, tight timelines and multiple project streams, Starwood Hotels & Resorts engaged TransPerfect and its GlobalLink GMS solution.

TransPerfect implemented GlobalLink GMS to automate file extraction, submission and retrieval, selected specialized translators, and assigned a dedicated account manager to coordinate workflows and ensure consistency. The result: TransPerfect streamlined localization across six of Starwood Hotels & Resorts’ brands, accelerated turnaround to meet recurring publishing cycles, handled large volumes reliably, and continues to provide software and services that support Starwood’s global revenue growth.

Starwood Hotels & Resorts