Case Study: Servier achieves faster, more cost-effective video localization with TransPerfect AI

Servier cuts video localization time by 70% with TransPerfect

Servier's APAC commercial team faced the challenge of localizing 12 videos into 6 languages with a limited budget and strict time constraints, leading to low adoption rates by their affiliates. The vendor TransPerfect Digital was engaged to address this challenge.

TransPerfect implemented a solution leveraging AI, specifically HeyGen AI voices and Lip Sync capabilities, to generate the localized videos. This approach resulted in a significant 70% time savings and a 56% reduction in costs for the customer.

Servier