Case Study: SC Johnson expands PPC campaigns to 61 markets with TransPerfect Digital

SC Johnson expands PPC campaigns to 61 markets in 6 weeks with TransPerfect

The customer, SC Johnson, sought to expand its paid search (PPC) campaigns into 61 new international markets. This was their primary challenge. They partnered with the vendor, TransPerfect, to undertake this significant global expansion.

TransPerfect implemented a complete reboot of the existing PPC campaign structure, which was a total departure from the previous strategy. Their solution utilized in-market PPC specialists who planned new keywords and landing page strategies for Google Ads. The project was completed in just six weeks, resulting in 100,000 keywords developed and content localized for 13 brands across 12 languages.

SC Johnson