Case Study: Royal Caribbean International achieves rapid, cost‑saving multilingual communications with TransPerfect (Translations.com)

Royal Caribbean International - Customer Case Study

Royal Caribbean International, one of the world’s leading cruise lines, faced a growing share of non‑English‑speaking guests and needed a consistent, fast way to manage diverse onboard and marketing communications across its fleet. TransPerfect was engaged to address this challenge, deploying solutions from the case study such as the FluentSeas multilingual authoring application and a 24‑hour rapid‑response translation Help Desk.

TransPerfect standardized English source terms and style guidelines, built FluentSeas to automate crew‑initiated multilingual newsletters, and implemented the RCI Help Desk to handle urgent ship requests. The result was significant time and cost savings, improved brand and message consistency, and a measurable quality improvement — language issues that once ranked in RCI’s top five passenger complaints no longer register as a measurable concern.

Royal Caribbean International