Case Study: Publicis Groupe celebrates 100 years with a TransPerfect Digital short film

Publicis Groupe celebrates 100 years with TransPerfect in a short film

The customer Publicis Groupe faced the challenge of creating a special New Year greetings short film for 2026 to celebrate its 100th anniversary. The film, titled "A Lion Never Gives Up," needed to trace a century of transformation and required a credible, central lion character. TransPerfect Digital's creative and VFX services were engaged to develop this key element.

TransPerfect Digital's solution involved its 3D and VFX teams expertly creating the CG lion, handling everything from modeling and rigging to musculature and fur using traditional VFX techniques. They collaborated seamlessly with Prodigious on the wider campaign delivery. The result was a short film where the lion had the necessary presence, attitude, and credibility on screen to successfully celebrate Publicis Groupe's centennial milestone.

Publicis Groupe