Case Study: Portakabin boosts organic rankings with TransPerfect Digital's entity-based SEO

Portakabin boosts organic rankings with TransPerfect Digital, gaining 5 positions on average

The customer, Portakabin, a leading manufacturer of modular buildings, faced a significant drop in organic rankings and traffic after a website migration. To regain its search performance, Portakabin engaged the vendor TransPerfect Digital for an SEO solution utilizing entity-based optimization.

TransPerfect Digital implemented a targeted entity-based optimization strategy. They analyzed search results and competitor content to identify key entities and user intent, then created and implemented optimized content based on these findings. As a result, for targeted keywords, Portakabin saw improvements in organic rankings, including an average increase of 5 positions and a most significant single increase of 8 positions.

Portakabin