Case Study: PNC increases traffic to Hispanic financial content with TransPerfect Digital

PNC boosts Hispanic content traffic 777% with TransPerfect

PNC wanted to engage its growing Hispanic customer base with meaningful content to drive website traffic and in-person account signups. The challenge was to do so authentically by understanding how this audience searches for financial solutions. They partnered with TransPerfect Digital for content marketing and SEO services.

TransPerfect Digital analyzed Spanish-language search behavior and competitor content to build tailored keyword strategies. Their specialists refined translated content for cultural relevance and improved search visibility. The solution led to significant traffic increases, including a 777% rise in visits to borrowing insights and a 327% increase for retirement insights.

PNC