Case Study: Pestana Hotel Group achieves over 75% international website revenue growth with TransPerfect

Pestana Hotel Group Increases Revenue from International Websites by over 75%

Pestana Hotel Group, Portugal’s largest hotel chain, needed to increase direct bookings from both established and emerging international markets. They engaged TransPerfect for localization and digital strategy services, tapping the vendor’s hospitality experience to guide language selection and market prioritization.

TransPerfect analyzed site users, ran ROI projections, and identified the optimal languages to localize for each property, then supported implementation of that strategy. As a result, Pestana Hotel Group increased revenue from international websites by over 75% and achieved significant growth in the markets selected for localization.

Pestana Hotel Group

Luis Monteiro

Executive Board Member for Digital, Product, Marketing, and CRM