Case Study: Pan Pacific Hotels Group boosts Baidu traffic with TransPerfect Digital

Pan Pacific Hotels Group boosts Baidu traffic 466% with TransPerfect

Pan Pacific Hotels Group aimed to expand its reach in the China market and needed to optimize its website for the local search engine Baidu. TransPerfect Digital was engaged to address this challenge.

TransPerfect Digital conducted a comprehensive website audit and optimized 200 webpages across six properties using localized keyword research and content editing. The vendor's work delivered impressive results, including a 466% increase in traffic from Baidu, an 11% increase in keywords ranking in Baidu's top four results, and a 1.5-minute increase in average session duration.

Pan Pacific Hotels Group