Case Study: OliveX achieves a global, 4-language launch of Zombies, Run! with TransPerfect localization

OliveX - Customer Case Study

OliveX wanted to bring Zombies, Run!—a world‑renowned augmented audio running game—to a global audience and needed a character localization partner who could capture the original stories’ energy and humor through casting, voice recording, and app UI localization into Spanish, Korean, French, and Japanese. To execute this international launch strategy, OliveX chose TransPerfect for its versatile technology and cloud‑based recording and translation management services.

TransPerfect implemented a hybrid cloud/studio approach to cast and record preferred talent inside and outside the studio, used a cloud‑based translation management system to localize mobile and web UI, and produced 580 minutes of audio per language for 37 characters across season one’s 23 missions. The localized launch supported more than 10 million players, delivered localization in 4 languages, and positions TransPerfect and OliveX to continue localizing future seasons.

OliveX