Case Study: Okta boosts international organic clicks with TransPerfect Digital

Okta boosts international organic clicks by 108% with TransPerfect

Okta, a software and technology company, sought to boost its international market share by ensuring its web presence delivered best-in-class search performance across key global markets. The challenge was to identify opportunities to defend and grow its search footprint with enhanced content while maintaining consistency across its domestic and international sites. To address this, Okta partnered with vendor TransPerfect for its SEO services.

TransPerfect implemented a comprehensive, data-driven SEO solution. This included conducting technical site crawls, performing cross-market content gap analyses, and delivering localized SEO strategies that combined Google best practices with market-specific trends. The vendor also provided ongoing performance monitoring. This approach resulted in a 108% increase in international organic clicks and a 21% increase in domestic organic sessions for Okta.

Okta