Case Study: Nike achieves on-time 17-language press kit turnaround for a Monday presentation with TransPerfect

Nike - Customer Case Study

Nike, the world’s leading athletic footwear and apparel company, needed urgent updates to its "Global Soccer Press Kit" in 17 languages after last-minute changes discovered on a Friday evening. Facing a Monday-morning presentation and requiring high-quality, consistent multilingual content, Nike engaged TransPerfect for rapid translation and website-update support.

TransPerfect deployed its network of more than 4,000 linguists and 24/7 production capabilities, developed a customized workflow and tracking system to identify and apply amendments, and implemented the edits directly into Nike’s website. The press kit was delivered on time for the Monday presentation—translations in 17 languages completed over the weekend—and TransPerfect has continued to support Nike’s ongoing multilingual projects.

Nike