Case Study: National Instruments achieves higher e-commerce conversions with TransPerfect Digital

National Instruments increases e-commerce conversions 186% with TransPerfect

National Instruments wanted to increase e-commerce conversions from its paid media campaigns in the US and Mexico. Their existing search campaigns were generating leads but not driving actual sales. They partnered with TransPerfect Digital to address this challenge.

TransPerfect suggested and implemented Gmail ads, citing their high viewability and quality clicks. They created engaging ad copy and imagery to run alongside the existing search campaigns. This solution led to a 279% increase in click-through rate, a 186% increase in conversions, and a 53% decrease in cost-per-conversion for National Instruments.

National Instruments