Case Study: a major cruise line achieves faster, leaner web content operations with TransPerfect Digital

Major Cruise Line boosts organic clicks 165% with TransPerfect

The customer, a major cruise line, partnered with TransPerfect Digital to overhaul its website. The challenge was to transform 20,000 pages of static content into a dynamic new web experience with only 2,000 pages.

TransPerfect implemented a blended human and AI solution, using SEO research and a generative AI model for scalable content creation. This approach ensured quality through human review and structural guidance. The results included $200k+ in content creation savings, a 703% increase in impressions, a 165% increase in organic clicks, and a 60% faster time to market.