Case Study: Leading Automotive Manufacturer achieves actionable, on-time, on-budget user insights into voice and haptic driver interactions with TransPerfect

Leading Automotive Manufacturer - Customer Case Study

Leading Automotive Manufacturer engaged TransPerfect to evaluate its voice interaction system and drivers’ preference between voice and haptic controls. The manufacturer needed a rigorously designed user study to produce reliable, actionable data to inform future human‑machine interaction (HMI) improvements, so they partnered with TransPerfect’s DataForce service to recruit and manage participants.

TransPerfect used its DataForce platform and global community (1,000,000 members and linguistic experts in 200+ languages) to screen U.S. participants for valid licenses and no DUIs and to balance language, education, ethnicity, gender, and age. TransPerfect managed recruitment and the full study workflow, ensuring a continuous participant flow and completion on time and within the original budget, delivering the actionable insights the customer needed to adapt its HMI technologies and improve the driver experience.