Case Study: IXINA achieves 100%+ kitchen sales growth in Arabic markets with TransPerfect's localized eLearning

IXINA - Customer Case Study

IXINA needed to train sales teams in its Arabic-speaking stores on selling kitchens "the IXINA way." While face-to-face training existed, IXINA wanted translated versions of nine Articulate Storyline elearning modules and engaged TransPerfect to localize and deliver the Arabic elearning content.

TransPerfect sourced retail subject‑matter expert linguists, provided five voice samples for IXINA to choose from, completed audio recordings, built the Arabic Storyline modules with the translated assets, and had them tested by its certified Arabic elearning testing team. The Arabic modules drove high employee engagement, and IXINA’s kitchen sales in Arabic countries rose by over 100% in the six months after training—an increase IXINA attributes largely to TransPerfect’s deployment.

IXINA