Case Study: Invesco increases organic traffic with TransPerfect's SEO-localization

Invesco boosts organic sessions by 30% with TransPerfect

Invesco aimed to improve its online visibility in regional markets and address a content gap from previously focusing on English-speaking audiences. The vendor TransPerfect Digital partnered with them to tackle this challenge using a process of SEO-localization.

TransPerfect implemented a two-step SEO-localization process, translating and optimizing blog posts and solution pages. This ensured the content was both linguistically relevant and search-friendly. The solution resulted in a 30% increase in organic sessions across all of Invesco's markets.

Invesco