Case Study: Hugo Boss boosts organic traffic and category rankings with TransPerfect Digital

Hugo Boss boosts organic traffic 240% with TransPerfect

The customer Hugo Boss faced a challenge with its retail website's category pages, which minimized descriptive copy to prioritize user experience, consequently harming organic search rankings for high-value terms. To address this, they partnered with the vendor TransPerfect.

TransPerfect implemented a solution involving comprehensive keyword research across key markets and the creation of long-form, optimized category descriptions placed strategically on the pages. This approach led to significant results, including a #1 Google ranking for seven competitive keywords, a 62% increase in top-3 rankings for category pages, and a 240% increase in organic traffic from Google.

Hugo Boss