Case Study: Hawaiian Airlines achieves scalable SEO growth with TransPerfect Digital

Hawaiian Airlines boosts impressions 58% with TransPerfect

Hawaiian Airlines, a major US airline, faced a challenge with under-optimized "Flights To," "Flights From," and "Route" webpages that captured high-value traveler intent. They partnered with TransPerfect Digital for SEO consulting to build a scalable framework for consistent optimization across thousands of these flight pages.

TransPerfect implemented a scalable SEO framework using AI-assisted templates. Their solution combined data-backed keyword research with custom templates and AI-trained workflows to generate drafts, all refined by human specialists. This approach led to a 58% increase in impressions, a 12% increase in organic clicks, and over 700 AI Overview placements for the airline.

Hawaiian Airlines