Case Study: Gusto boosts traffic and conversions in the US Hispanic market with TransPerfect Digital

Gusto boosts Spanish-language CTR by 33% with TransPerfect

The customer, Gusto, a provider of cloud-based payroll and HR software, wanted to tap into the growing US Hispanic market. Their challenge was to increase website visibility and conversions among Spanish-speaking business owners. To address this, they partnered with vendor TransPerfect Digital for a solution involving content localization and SEO.

TransPerfect Digital localized 30 top-of-funnel pages into Spanish, combining on-page SEO with content translation. The results were significant, including a 33% higher click-through rate for the Spanish pages, a 28% increase in incremental traffic to the corresponding English pages, and a 7.5% increase in conversions.

Gusto