Case Study: Guaranteed Rate Connects with Diverse US Communities with TransPerfect Digital

Guaranteed Rate boosts diverse community outreach with TransPerfect

Guaranteed Rate, a U.S. residential mortgage company, sought to authentically connect with Hispanic/Latino and Black/African-American communities to increase loan applications. They partnered with TransPerfect Digital to develop a culturally resonant marketing strategy that would effectively reach these diverse audiences.

TransPerfect implemented a comprehensive campaign involving in-depth market research, the creation of original culturally relevant assets in the appropriate languages, and A/B testing of all content before launch. They produced a full library of approved marketing materials for Guaranteed Rate to use across multiple initiatives, with the customer's executive praising the solution as perfectly aligned with their goals.

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