Case Study: Graco boosts PPC performance with TransPerfect Digital

Graco boosts EMEA conversion rate by 189% with TransPerfect

TransPerfect Digital was engaged by Graco, a manufacturing company, to help expand its PPC campaigns into new markets while maintaining growth in existing ones, all without increasing the overall cost-per-action.

The solution from TransPerfect involved taking over and simultaneously optimizing 41 PPC campaigns across 11 countries in North America, EMEA, and Latin America. They created tailored, data-focused strategies for each market, performed ongoing optimizations, and expanded to less competitive search engines. The results were significant, including a 189% increase in the EMEA conversion rate, a 78% increase in Latin America's conversion rate, a 28% rise in US conversions, and decreased cost-per-click across all regions.

Graco