Case Study: Goldman Sachs Boosts Online Presence in China with TransPerfect Digital Social Media Strategy

Goldman Sachs gains 11k followers with TransPerfect in 2 years

Goldman Sachs sought to build trust and raise awareness among high-net-worth individuals and institutional investors in China. Their challenge was to enhance their online presence and foster long-term engagement on Chinese social media through a consistent, organic strategy, without using paid promotion. They partnered with TransPerfect Digital for a WeChat content marketing program.

TransPerfect implemented an ongoing organic content program over two years, publishing 80 articles covering market insights and thought leadership. The solution involved continuously optimizing the content strategy based on performance data. This approach successfully positioned Goldman Sachs as a trusted source, yielding measurable results including over 78,000 article reads, 11,000 new followers, and significant content engagements and shares.

Goldman Sachs