Case Study: Eton Shirts achieves international expansion and cuts manual effort with TransPerfect’s GlobalLink

GlobalLink® technology supports Swedish menswear retailer’s international expansion

Eton Shirts, a Swedish menswear retailer, needed to expand its online presence into new European markets but faced heavy manual work and IT overhead for website localisation. To solve this, Eton engaged TransPerfect and implemented its GlobalLink solution, integrated with the retailer’s existing Magento CMS.

TransPerfect’s GlobalLink automated the localisation workflow, removing previous barriers to expansion: it drastically reduced manual labour, required zero additional IT resources, and enabled Eton Shirts to publish content in Norwegian, German and Danish. As a result, TransPerfect helped Eton accelerate international rollouts and improve communication with key target markets.

Eton Shirts