Case Study: Louis Vuitton achieves Brazilian website localization and direct Portuguese customer engagement with TransPerfect's GlobalLink

GlobalLink® technology supports international expansion for world’s most valuable luxury brand

Louis Vuitton partnered with TransPerfect to manage highly branded content for its customer base in Brazil. The project required translating marketing collateral, promotional assets, and special events materials while localizing Louis Vuitton’s Brazilian website using TransPerfect’s GlobalLink® technology to maintain brand voice and reach Portuguese‑speaking customers.

TransPerfect delivered translation and localization services and deployed GlobalLink® to integrate and localize the site and marketing content. As a result, Louis Vuitton can now directly communicate with Portuguese‑speaking customers in their preferred language, supporting the brand’s international expansion and consistent localized experiences.

Louis Vuitton