Case Study: Lavazza achieves 47% cut in localization costs and faster global publishing across 37 languages with TransPerfect's GlobalLink

GlobalLink Helps Lavazza Deliver Content in 37 Languages Across 45 Countries

Lavazza, the Italian coffee retailer, needed to deliver personalized digital content across 37 languages and 45 markets to support e‑commerce and customer relationships. To address this complexity, Lavazza partnered with TransPerfect and implemented GlobalLink alongside Adobe Experience Manager and SAP Commerce Cloud to centralize and streamline localization workflows.

TransPerfect’s GlobalLink integration centralized content creation, management, and publishing, enabling Lavazza to engage customers in their preferred languages. The solution cut localization costs by 47% and drastically accelerated turnaround times, significantly improving Lavazza’s global digital efficiency.

Lavazza