Case Study: Costa Crociere achieves 12‑language, 20‑market localization and 40% translation cost reduction with TransPerfect's GlobalLink

GlobalLink Helps Costa Crociere Create Compelling Customer Experiences in 12 Languages Across 20 Markets

Costa Crociere, the first Italian cruise company, needed to localize its website to create compelling customer experiences in 12 languages across 20 markets. To manage this global expansion and provide a seamless booking journey in travelers’ native languages, Costa Crociere engaged TransPerfect and its GlobalLink localization platform, integrated with Adobe Experience Manager.

TransPerfect implemented GlobalLink with a seamless AEM integration to automate and streamline translation workflows and content delivery across markets. The solution enabled tailored, native-language booking experiences worldwide and cut translation costs by 40%, delivering faster time-to-market and more consistent customer experiences.

Costa Crociere

Anna Giordano

Head of Digital Innovation