Case Study: Kellogg’s achieves 70% faster time to market and 64% lower localization costs with TransPerfect’s GlobalLink Connect

GlobalLink® Connect technology accelerates Kellogg Company’s time to market by 70%

Kellogg's needed to accelerate a global revamp of its flagship brand and centralize how content is created, managed, and published across markets and languages. To meet tight time-to-market and localization demands, Kellogg's engaged TransPerfect and its GlobalLink Connect solution.

TransPerfect implemented GlobalLink Connect and worked with Kellogg's advertising agencies to streamline and centralize the localization workflow, cutting web localization costs by 64% and accelerating turnaround times — and time to market — by 70%. The TransPerfect solution delivered measurable cost savings and significantly faster global rollouts.

Kellogg's