Case Study: a global public food manufacturer boosts leads and conversions with TransPerfect Digital

Global Public Food Manufacturer boosts conversions 6% with TransPerfect

The global public food manufacturer faced challenges with stagnating lead quality and inconsistent cost-per-acquisition, heavy reliance on low-value clicks, and competitive market pressures in Latin America and Oceania. These issues were compounded by media budget cuts threatening overall growth. TransPerfect Digital was engaged to address these paid search inefficiencies.

TransPerfect Digital launched a Performance Max campaign strategy, integrating Adobe Analytics for improved measurement and actively reallocating spend to high-potential markets. This solution dramatically improved performance, yielding a 1,090% increase in clicks and a 78% decrease in cost-per-click year-on-year. Critically, TransPerfect maintained lead volume despite a 38% budget reduction, with Argentina becoming the top-performing market and Australia's cost-per-acquisition dropping from $1,500 to $142.