Case Study: General Electric achieves enterprise-wide localization and a 27% increase in lead generation with TransPerfect

General Electric - Customer Case Study

General Electric (GE), a global leader in energy and industrial technology operating in more than 100 countries, faced an enterprise-wide need for scalable localization across multiple divisions. Challenges included localizing an 80,000‑word GXS portal into six languages, synchronizing industry‑specific content into four languages for GE Structured Products, and producing weekly multilingual communications for GE Real Estate. TransPerfect was engaged to provide enterprise localization and translation services, including website and application localization, CMS integration, and multilingual production workflows.

TransPerfect delivered the localized GXS portal (including Java application and Oracle back end), developed a CMS‑integrated, subject‑matter linguist workflow to synchronize content across four languages, and used a multi‑office production model (London/New York) to meet tight Real Estate deadlines. As a result, TransPerfect supported more than seven GE divisions across a broad set of languages, streamlined localization processes, reduced turnaround times, and helped drive a 27% increase in lead generation from the localized GXS portal.

General Electric