Case Study: Fellowes achieves qualified lead generation with TransPerfect Digital's Google Ads

Fellowes generates 10,006 conversions in 3 months with TransPerfect

Fellowes, a manufacturing company, sought to generate qualified leads for its sales team through form submissions on its website, as they do not sell directly online. To meet this challenge, they partnered with TransPerfect Digital, which implemented a lead generation-focused campaign using Google Ads.

TransPerfect Digital's solution utilized Google Ads search campaigns to capture high-intent queries, display prospecting to reach new audiences, and remarketing to re-engage previous visitors. This strategy was highly successful, generating 351,682 clicks, 10,006 conversions, and £367K in sales opportunities within three months. The client reported that the activity raised product awareness, resulted in excellent sales and a solid ROI, and established long-term partnerships with new distributors.

Fellowes