Case Study: Large Retailing Company achieves actionable customer-review insights with TransPerfect's DataForce

DataForce helps data scientists extract valuable insights from customer reviews

Large Retailing Company, a leading retail firm focused on household appliances, needed deeper insight from customer reviews to understand linguistic concerns, cultural distinctions, and usability feedback across multiple languages. They engaged TransPerfect and its DataForce platform to extract and analyze these customer insights.

TransPerfect screened and trained experts from its DataForce talent pool, covering French, German, Italian, Polish, Portuguese and Spanish, and successfully categorized all reviews into 62 categories and 241 subcategories on the client’s timeline. By using the flexible DataForce platform and a global community of 1,000,000 linguistic experts in 200+ languages, TransPerfect adapted labels for emerging trends and delivered actionable, multilingual insights that enabled the Large Retailing Company to improve products and user experience.