Case Study: Major E-Commerce Company achieves 20% increase in click-through rate with TransPerfect's DataForce

DataForce helps client increase website conversions by 20 percent

Major E-Commerce Company faced intense online competition and needed a way to measure and improve customers’ search and recommendation experiences. The retailer tasked its R&D team with a proof of concept to leverage user feedback on search relevance and engaged TransPerfect’s DataForce to support the effort.

TransPerfect’s DataForce delivered a search-relevance rating environment, using a team of French annotators to evaluate queries and results, provide detailed feedback, iterate on the annotation process, and scale staffing as data volumes grew. The proof of concept produced a measurable 20% increase in click‑through rate (driving higher conversions) and earned the client’s R&D team approval to expand the project.