Case Study: Crown strengthens brand identity and boosts lead generation with TransPerfect Digital

Crown boosts sales leads 567% in South Korea with TransPerfect

The customer Crown, a manufacturing company, sought to strengthen its brand identity and drive lead generation in South Korea. They partnered with the vendor TransPerfect for a digital strategy to achieve this growth, also aiming to boost conversions by optimizing and localizing their website user experience.

TransPerfect implemented a focused strategy using South Korea's popular Naver and Kakao platforms. Their solution included display and PPC campaigns, along with optimized content for Naver Blog and KakaoTalk and community management. The results were significant, with TransPerfect delivering a 567% increase in sales leads from Naver PPC, an 8% decrease in cost-per-click on Naver, and 7% of total sales coming from Naver Blog. Kakao efforts yielded conversions at 500% lower cost-per-conversion than Naver.

Crown