Case Study: a top pharmaceutical company strengthens IP and trademark protection with TransPerfect Digital

Conducting Market Intelligence to Strengthen IP and Trademark Protection for a Pharmaceutical Company

A top pharmaceutical company engaged TransPerfect Digital to help strengthen its intellectual property and trademark protection. The challenge was to gather evidence proving that one of its products was widely recognized in the press as the “little blue pill” associated with erectile dysfunction, especially for markets where the product might be reclassified to over-the-counter status.

TransPerfect implemented a solution involving a three-year social listening and online press review across relevant markets. The analysis confirmed the product's strong public association with the blue pill imagery and synonymous terms, demonstrating the established color-based brand recognition. These findings successfully supported the client's trademark and intellectual property protection efforts for potential OTC markets.