Case Study: CHRISTUS Health boosts employer branding with TransPerfect Digital's TikTok advertising

CHRISTUS Health drives 1.5M+ monthly impressions with TransPerfect

The customer CHRISTUS Health needed to strengthen its employer brand and build awareness to stand out in a competitive healthcare talent market. The vendor TransPerfect Digital was engaged to help position the organization as the employer of choice for healthcare professionals and reach candidates at scale.

TransPerfect Digital implemented a paid TikTok advertising strategy to amplify CHRISTUS Health's faith-based employer brand. The solution involved creating compelling, story-led video creative that highlighted authentic moments and purpose-driven messaging. This approach achieved highly efficient results, generating over 1.5 million impressions per month with a cost per mille (CPM) of $5.02.

CHRISTUS Health