Case Study: CDMP Expands Hispanic Audience Reach with TransPerfect

CDMP is PM360’s 2021 pharma choice bronze winner for best consumer website, Following successful rollout of spanish support with the help of transperfect

CDMP, working on behalf of SK Life Science, needed to increase brand awareness among Hispanic consumers in the U.S. while maintaining pharmaceutical regulatory compliance and delivering a consistent Spanish-language experience across its website and other channels. TransPerfect supported the effort with website localization and broader Spanish language services tailored to patient-focused pharmaceutical marketing.

TransPerfect translated and localized patient materials, videos, document assets, social media content, and supported in-language SEO to improve discoverability for Spanish-speaking audiences. The result was a stronger, more consistent web experience for English and Spanish users and broader reach in the U.S. Hispanic market, helping CDMP earn PM360’s 2021 Pharma Choice Bronze Award for Best Consumer Website.

CDMP

Lauren Hughes

Group Account Supervisor