Case Study: Caterpillar improves US search visibility with TransPerfect Digital

Caterpillar boosts hreflang targeting across 17 locales and 42 million links with TransPerfect

TransPerfect worked with Caterpillar to solve a search visibility and regional targeting challenge. The manufacturer needed Google to reliably prioritize its U.S. website over international versions for specific product searches. However, a neglected hreflang implementation prevented the correct regional pages from consistently appearing in search results.

TransPerfect developed a custom application to process hreflang data across 17 locales, auditing and correcting implementation within over 1,500 XML sitemaps. This technical fix ensured proper deployment. The result was an immediate and consistent increase in organic click-through rate, confirming the U.S. site began ranking correctly for relevant part numbers and product ranges.

Caterpillar