Case Study: Car Rental America achieves rapid Chinese-market growth — 30% increase in rentals and nearly 50% of revenue with TransPerfect

Car Rental America - Customer Case Study

Car Rental America is a family-owned California car rental company focused on weekly and monthly rentals that saw sales decline beginning in 2012 as competitors outspent them on PPC. Web analytics showed 25% of their traffic came from China but accounted for only 2% of revenue, so they sought help to better reach Chinese travelers and turned to TranslateNow (now part of TransPerfect) to explore Chinese-language and WeChat strategies.

Working with TranslateNow/TransPerfect, CRA optimized a WeChat mini-site, shifted social media resources from Western platforms to WeChat, used QR-code acquisition in-store, and added Chinese-speaking support and 24/7 service. The results were dramatic: Chinese rentals rose sharply (after an earlier concierge hire they moved from 2% to 15% in 2013), increased 30% in 2014, and by 2015 Chinese customers represented nearly half of revenue, with a loyal WeChat following of over 10,000 by 2016.

Car Rental America