Case Study: Baxter Raises Global Sepsis Awareness with TransPerfect Digital

Baxter reaches 15,000+ attendees across 4 webinars with TransPerfect

TransPerfect Digital worked with Baxter to address the challenge of raising global awareness and understanding of sepsis among healthcare professionals. The client needed to engage a diverse international audience and coordinate effectively with key opinion leaders.

The solution from TransPerfect involved developing a comprehensive, regionally-tailored webinar strategy that included expert consulting, production, branding, localization, and a dedicated microsite. This approach successfully attracted over 15,000 attendees from 109 countries across four webinars and garnered more than 10,000 microsite views, significantly boosting sepsis awareness and Baxter's global reputation.

Baxter