Case Study: Avis boosts traffic and bookings with TransPerfect Digital

Avis boosts online bookings 122% with TransPerfect

The customer Avis Budget Group faced the challenge of increasing visibility, organic traffic, and online bookings across its key European markets. The vendor TransPerfect was tasked with defining and implementing a multi-regional SEO and content strategy to address this.

TransPerfect conducted market-specific keyword research and a content gap analysis to understand regional search habits. They then planned and executed customized landing page strategies with ongoing optimization. This solution delivered a 2,600% return on investment, a 122% uplift in online bookings, and a 78% increase in organic site visits for Avis.

Avis